20% Outbound Conversion Rate: The Results are In!

Leads that come from Facebook, Google, Instagram, and TikTok are what we call apathetic buyers.
See how our team managed a 20.53% conversion rate on these not-so-easy sales.
This case study is based on 3 months of data from the dates June 1st, 2022 – September 1st, 2022

The Situation:

A large WISP in the midwest was struggling to convert leads generated from their marketing efforts. struggling to keep up with churn, they turned to Leverage Social to help overcome churn and increase sales.

The Solution:

We began implementing our sales director program,  Which Includes detailed target lead generation, high-converting low-cost sales teams, and a few other “top-secret” strategies. 

The sales team was trained on various sales methodologies and techniques to effectively engage leads and close deals. Leverage Social also provided lead management software and daily training to the sales team to ensure they had the tools and support they needed to succeed.

The Results:

The implementation of Leverage Social’s sales director program led to significant improvements in the client’s sales performance. Outbound leads from Facebook had a 20.46% conversion rate, while outbound leads from Google had a 20.53% conversion rate.

These efforts resulted in an increase of $16,524 in monthly recurring revenue (MRR) and $825,000 in added lifetime value (LTV) for our client.


Leverage Social’s sales & marketing program proved to be a success for this client, helping them to build a high-performing sales team that could effectively convert leads generated from digital marketing efforts.

The implementation of honest and ethical sales strategies, targeted lead generation, and other “top-secret” strategies helped this client to increase sales, MRR, & LTV! 

Want to increase your WISP’s subscriber base? Let’s talk.

Step 1: Submit the form below.

Let’s make sure your WISP is a good fit.

Step 2: A senior member of our team will contact you right away.

From here we will schedule a discovery call to learn more about your WISP.

Step 3: If there’s synergy, We have a deal!

Choose from one of our plans or a custom plan is built just for you.


We’re all about winning and bringing your business to its full potential.

But first things first. We need to make sure that our goals are aligned.